Digital Design and Marketing

Digital Marketing has forever changed the way we promote products and services. According to the Digital Marketing Institute , "Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses."     Until the advent of data tracking technology brought on by the digital age, marketing specialists were limited to what was conventionally understood about the psychology of consumer behaviour . The internet brought privacy to the consumer, who could now browse and buy from home. The data analysis that this allowed has brought a deeper understanding of effective marketing practices. We are going to look at some of these practices and what they mean for digital marketing today.   T he Pillars of Digital Marketing   Digital marketing specialists employ these ‘pillars’, tried and tested ways to get their products in front of the right audience: Websites : a home for a product/service   Email Marketing : bri...